The report your web agency sends you, decoded.
Impressions are up. Enquiries are flat. The report doesn't explain why — because the report was never designed to.
Your agency's monthly report shows a rising line, and the line is true. Impressions grew. Rankings held. You paid for it, and you got it.
Here is the question the report never answers: how many of your buyers started their search with a typed question to an AI assistant — and got an answer that never mentioned your company?
That number exists. It just isn't in the report. The tools that made the report were built to measure a world where buyers browse and click. That world has not disappeared. But an increasing share of decisions now happen before anyone visits a website at all.
The uncomfortable part: your competitors are in those answers, and you are not — and neither of you knows it. The answer simply names whoever was easiest to understand.
If you'd like to see what the answer says about your company today, that is exactly what we do. Thirty minutes, no obligation, you keep the findings.