Free tool
What is AI costing you?
Buyers are shifting from Google to ChatGPT, Gemini, and Perplexity. See what that means for your revenue — and what GEO optimization could recapture.
The logic & benchmarks
Three published assumptions, applied to your inputs.
No black box. The calculator applies current 2025/2026 AI-search benchmarks — reflecting the ongoing shift of buyers from traditional search engines toward AI tools like ChatGPT, Gemini, and Perplexity — to your own numbers. In plain English: it estimates what traffic and revenue you may be losing to that shift (your risk), and what optimizing for Generative Engine Optimization (GEO) could help you recapture (your opportunity).
1 · Where your buyers went
The shift is quiet, and it's already underway.
A growing share of B2B buying starts with a question typed into an AI assistant instead of a search engine. The buyer gets a short, confident list and acts on it — no click, no visit, no trace in your analytics. We apply the cautious 2025/2026 benchmark: 35% of traditional organic clicks have been pulled away by AI-generated answers. Some published studies run higher; we stay conservative.
2 · Your risk
What the shift silently costs.
Lost traffic × your conversion rate × your average customer value. That's the revenue estimated to slip away each year the shift continues. Nothing breaks, no report flags it — the buyer simply asks someone else, and the AI answer names companies that are easier to describe than yours.
3 · Your opportunity
What GEO can win back.
GEO means making your company the one AI can describe completely and accurately — so you become the recommendation. We model a cautious 30% of lost traffic recaptured, converting 2.1× better than ordinary organic (buyers who arrive on an AI recommendation come pre-qualified). The GEO work itself is estimated at roughly 40% of what you spend on SEO today.
These are planning estimates for a conversation — not forecasts, and not a promise. On the call we run the live checks against your actual site, sources, and competitors, and replace every assumption above with numbers you can see on the screen. If reality beats the model, you'll see exactly why.
Calculate your risk & opportunity
Enter your numbers. We'll show you what AI is costing you — and what GEO optimization could recapture.
Built on 2025/2026 AI-search benchmarks — planning estimates, not promises. The full logic behind them is explained above. We'll verify the real numbers live on a call.
Numbers don't lie. But the real picture is richer.
Book a free call — we'll show you exactly what AI says about your company and competitors today.
Fixed published prices · You keep the audit report · No jargon, ever